relationships
Perception
We all know how important consumer satisfaction is to overall success.
Apparently, there are some in our industry who only pay lip service to it, thinking the disgruntled consumer will merely “go away” with no further complication.
Right.
We now live in a world where information is as close as an internet connection, and anyone with access to [...]
What’s a Sales person to do?
As I have traveled around North America over the past month the news is the same Sales Departments are having a tough time of it. Traffic is low, internet request are slower than usual, and Sales people are asking what to do all day?
How about talk to customers. When was the last time your Sales [...]
The Bubble
I often refer to the dealership as “the bubble” – the place where a client enters seeking to have his/her transportation needs met.
The objective is to keep the client “inside the bubble” throughout their ownership experience and into repeat purchases while making a fair and equitable profit from the business relationship.
If this is not your [...]
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