Dealer or Dinosaur - A Change In The Business As We Know It?

Did you see todays Automotive News? If not here is the Headline:
“Finance giant HSBC exits U.S. auto loan business
HSBC Finance Corp. will stop making new auto loans through U.S. dealerships and direct-to-consumer channels. The announcement came Monday, Aug. 4, in the bank’s report of second-quarter earnings.
HSBC had been shrinking its auto loan business since March. [...]

“Your Price is Too High” - What does it really mean?

The most common objection that you will hear when making a pitch is “your price is too high”. The problem is that the customer could mean several things , such as:

Somebody else is cheaper
It’s more money than they expected to pay
They can’t afford it or don’t have the budget room to do it
They want you [...]