Steps For Extracting The Most From Your Mine

Know Your Market

Do a full SWOT analysis

Plan For Success

Create a complete Service & Parts business plan
Plan for as close to 100% absorption as possible
Drive the marketplace
Hold yourself and everybody measurably accountable

Marketing & Advertising

Know what your competition is doing
Aggressive retail advertising and merchandising = increased CP labor and parts sales
Track campaign results
Have service menus available
Have accessory [...]