Sales
The Bubble
I often refer to the dealership as “the bubble” - the place where a client enters seeking to have his/her transportation needs met.
The objective is to keep the client “inside the bubble” throughout their ownership experience and into repeat purchases while making a fair and equitable profit from the business relationship.
If this is not your [...]
Change your sales approach
Do you use the same greeting or approach with all of your customers?
If so, you may fall into the trap of sounding bored or insincere. Your last greet of the day will lack the same energy as the first and your customers will pick up on it. Instead, treat each contact as the unique contact [...]
Do you work the Service Drive?
How many times have you prospected your service drive? If your HONEST answer is ‘always’ then good for you, but if your answer is ‘sometimes’ or ‘never’ then you need to read on. Last week the engine warning light came on in my mother’s car, a car she worships and has had since [...]
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