marketing
10 Tips for Service and Parts This Challenging Year
As I write this, news is being released regarding massive job cuts across industry around the world. More specifically for this audience, the automotive industry is going through twists and turns never before seen. Once-secure manufacturers are seeking government assistance, and generational dynasties of franchise holders are locking the doors and walking away. [...]
Perception
We all know how important consumer satisfaction is to overall success.
Apparently, there are some in our industry who only pay lip service to it, thinking the disgruntled consumer will merely “go away” with no further complication.
Right.
We now live in a world where information is as close as an internet connection, and anyone with access to [...]
Marketing by the Weather
Well as I sit here in Toronto Canada with the snow falling outside, I am reminded of a great low cost marketing opportunity – Snow Tires! If you are currently utilizing a CRM you should be marketing to Service Customers based on weather events.
For example, if the weather forecast calls for snow in 3 days [...]
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