CRM

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Dealer or Dinosaur - A Change In The Business As We Know It?

By danielp ⋅ August 6, 2008 ⋅ Post a comment

Did you see todays Automotive News? If not here is the Headline:
“Finance giant HSBC exits U.S. auto loan business
HSBC Finance Corp. will stop making new auto loans through U.S. dealerships and direct-to-consumer channels. The announcement came Monday, Aug. 4, in the bank’s report of second-quarter earnings.
HSBC had been shrinking its auto loan business since March. [...]

Marketing by the Weather

By andyfc ⋅ March 26, 2008 ⋅ Post a comment

Well as I sit here in Toronto Canada with the snow falling outside, I am reminded of a great low cost marketing opportunity – Snow Tires! If you are currently utilizing a CRM you should be marketing to Service Customers based on weather events.
For example, if the weather forecast calls for snow in 3 days [...]

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